Idello is an initiative launched by Groupe Media TFO, offering digital learning tools to francophone schools.
The idello classroom is the result of a contest run in Ontario and Quebec in place of an ephemeral promotional campaign. Caravane Studio was invited to completely redesign a room in the winning school and transform it over 5 days.
We wanted the mural design to be an exciting focal point but not a huge distraction. The result was an interesting transition from Marc O'Brien's detailed illustrative style into the minimal environment.
Client: Groupe Média TFO
Agency: Cossette Québec
Art Direction & Design: Frédéric Bouin (Caravane), Jean-Constant Guigue (Caravane), Francis Dakin-Côté (Caravane)
Furniture Design: Frédéric Bouin (Caravane), Matthew Cherkas
Mural Artist: Marc O’Brien (Doras)
Construction: Frédéric Bouin (Caravane), Matthew Cherkas, Jean-Constant Guigue (Caravane), Mathilde Joanny (Caravane), Alexandre D’Avignon, Marc O’Brien (Doras)
Making of: Marc-Antoine Doyon, Jean-Benoît Duval, Laurence Turcotte-Fraser